Kim Loasby to Lead Advertising Opportunities

Reporter

Kim Loasby begins her new role in July. Image supplied.

SCA Chief Commercial Officer Seb Rennie has announced the appointment of Kim Loasby as Head of Digital Ad Product & Operations.

Loasby is currently SCA Digital Ad Product & Strategy Director and moves into the new role in July. In her new remit, she will oversee the creation and development of all digital advertising products across the LiSTNR platform.  
Loasby joined SCA almost 15 years ago and during that time has worked as Integrated Project Manager, Creative Solutions Manager, and Campaign Ideas Manager for Digital and Design.

“Kim is a highly respected leader at SCA and in her new role, she will help drive digital audio solutions for advertisers … In podcasting alone, the LiSTNR podcast network reached a new audience record of more than 8.6 million listeners* in May demonstrating that we can offer advertisers engaged audiences at scale,” Rennie says.

Of her new role, Loasby says it is an exciting time for SCA and LiSTNR, especially with “the rapid growth of digital audio and consumers leaning into audio streaming and podcasting at an ever-increasing rate”.

“We have the ability to offer advertisers countless creative solutions using clever tech and robust strategy to reach consumers wherever they are. I’m looking forward to continuing to work closely with our commercial team to deliver strong results for our clients,” Loasby says.

Loasby replaces Jonathan Mandel who leaves SCA at the end of August.

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