LiSTNR and SBS Join Forces
LiSTNR and SBS have announced a multi-year partnership that will see no less than 40 of SBS’s premium podcasts, plus six of its digital radio stations, available on LiSTNR.
In addition, digital radio brands SBS Radio, SBS Radio2, SBS PopAsia, SBS PopDesi, SBS Chill, and SBS Arabic24 will be available on LiSTNR. Images courtesy of LiSTNR.
A range of SBS’s most popular and acclaimed podcasts will be housed on LiSTNR including SBS News In Depth, Eyes on Gilead: A Handmaid’s Tale Podcast, Seen with Yumi Stynes, My Ramadan, The Ugly Ducklings of Italian Cuisine, and The Uluru Statement from the Heart which is available in over 80 languages.
SBS launched SBS Audio last month, which houses all of its audio products in more than 60 languages in one unified digital experience.
According to the 2021 Census the number of Australians using a language other than English at home grew 16% to more than 5.6 million*, with SBS serving 92% of these users to reach more audiences than ever before.
Through the partnership, SBS will have the ability to expand its overall reach as well as access a continually expanding signed-in known audience of more than 1.3 million. SBS podcasts and audio streaming already sees more than 5 million streams per month on its existing platforms and this new partnership will further extend that reach.
On 19 April the LiSTNR network announced it now reaches a new record of more than 8 million Australian podcast listeners and LiSTNR’s Head of News & Information, Melanie Withnall, says the network is delighted with the partnership.
“SBS provides audio content in all of Australia’s most spoken languages and it is great for LiSTNR to be able to share this content with our users from culturally and linguistically diverse communities, and also to provide different perspectives in news and information,” she says.
SBS Director of Audio Language Content, David Hua, says they are also excited to be working with LiSTNR after going live with SBS Audio.
“LiSTNR is a leader in the space and we are very pleased that our podcasts and audio streams will now be available on their platform,” Hua says.
SBS Media will continue to provide exclusive sales representation on its unique audio offering.
Sources: *ABS Census 2021
Australian Podcast Ranker – Triton Digital, March 2023